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ALTERNA

The secret is out! Alterna has long been haircare’s best-kept secret, but that is all about to change. With Hollywood superstar and style icon Katie Holmes as brand new co-owner and spokesperson, Alterna is changing the game in haircare. Ever since 1997, Alterna has pioneered luxury haircare. Their firm belief is that you shouldn’t have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That’s why Alterna’s products are: Pure. Proven. Professional.

ALTERNA
₱3,390.00
SOLD OUT
ALTERNA
₱1,404.00
SOLD OUT
ALTERNA
₱1,750.00
SOLD OUT
ALTERNA
₱1,750.00
SOLD OUT
ALTERNA
₱2,250.00
SOLD OUT
ALTERNA
₱2,105.00
SOLD OUT
ALTERNA
₱375.00
SOLD OUT
ALTERNA
₱375.00
SOLD OUT
ALTERNA
₱375.00
SOLD OUT
ALTERNA
₱375.00
SOLD OUT
ABOUT ALTERNA

Since 1997, Alterna has championed the idea that hair care should be transformative, whether you’re dealing with any type of hair issue. For nearly two decades, it has succeeded at this mission thanks to products made from natural, irritant-free ingredients; its clinically-proven, salon-tested results; and state-of-the-art, results-driven development process.

As a luxury brand, Alterna taps into the expertise and insights of professional stylists to develop products that are pure, proven, and professional. At the same time, they stay one step ahead of other companies with a method they call “science of skin care for hair.” This approach lets them develop an effective array of breakthrough products by combining high-quality ingredients with cutting-edge technology—technology that’s usually only used in the skin care industry. Dedicated to providing fresh solutions for everyday hair needs, Alterna continues to develop revolutionary and effective products for replenishing thinning hair, repairing damaged tresses, taming unruly strands, and more.

And as mentioned earlier, a vital part of Alterna’s success is their pioneering use of pure, powerful, and natural ingredients such as seasilk, bamboo, kendi oil, and caviar. Meanwhile, each new product undergoes an intensive clinical, consumer, safety, and in-salon testing. The result is a collection of unmatched, first-rate, premium products. This has earned them the admiration and endorsement of stylists and other professionals, who demand quality products to match their high standards.

The fruits of Alterna’s constant innovation can also be seen through its celebrity following, which includes acclaimed actress Julia Roberts and Spice Girl-turned-designer Victoria Beckham. In addition, having Hollywood star and style icon Katie Holmes on board as both co-owner and brand spokesperson continues to raise the brand’s profile and visibility.

When you use an Alterna product, we can guarantee that what you use is pure, proven, and made by professionals. Shop for their game-changing products from the comfort of your home with BeautyMNL.