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As one of Japan’s oldest brands from Osaka, 727 Cosmetics—whose name came from its launch date of July 27, 1945—boasts a wide variety of quality products ranging from skincare and hair care to makeup. Despite being sold mostly through contract beauty salons, the brand has grown to offer over 300 products, each one formulated using high quality raw materials and organic ingredients. Try out the beauty brand’s bestselling primers, foundations, concealers, and more, and experience their timeless appeal.

About 727 Cosmetics Japan

Launched on July 27, 1945, 727 Cosmetics—which is named after the brand’s launch date and the founder, Takeji Miyazoe’s birthday—is one of the oldest brands from Osaka, Japan. But until today, it’s still regarded as one of the best.

The family-run business boasts over 300 products, ranging from skincare to makeup and haircare. It’s their makeup line, however, that’s most popular among its buyers. Because not only do they make women look beautiful, they’re also made with quality ingredients that are jam-packed with skincare benefits. Their lipsticks, for instance, are super moisturizing and their primers and liquid foundations have built-in UV protection, among other things. Plus, all their products are hypoallergenic, making them safe to use for all skin types.

Despite 727 Cosmetics being sold mostly in contract beauty salons, you can now shop the timeless beauty brand in the Philippines. Shop it now on BeautyMNL and get free shipping on orders worth P1,500 or more.