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16BRAND

Launched in 2015 by Korea’s top celebrity makeup artist, Chosungah, 16Brand has garnered a bona fide cult following. Its fun, functional, and innovative makeup were made for K-beauty lovers. As the genius behind other well-known Korean cosmetic lines such as Luna and Chosungah22, Chosungah’s goal with 16Brand was to infuse excitement back into makeup. This was done by branching out into a wider variety of cosmetic colors with simple yet playful packaging as the cherry on top.