If you’re a die-hard Alex Gonzaga fan, chances are you’re already an #IssyGirl. The Youtuber, actress, and one of the internet’s favorite funny girls is the face of new local beauty brand Issy & Co. Like their It-Girl, the brand is the embodiment of fun, fresh, fierce, offering an easygoing approach to beauty.

Their flagship assortment of lip products comes in super wearable, girly shades, minimalist packaging, and multi-use formulas that anyone with a lip obsession will appreciate. They’re perfect if you’re still looking for your go-to everyday lippie, or if you’re just shopping for some last-minute gifts for your kikay girlfriends. No matter who you have in mind, we’re sure there’s something in here that’ll suit them.

Need swatches to guide your haul? It’s your lucky day: we swatched every single Issy & Co. lippie shade, just for you.


These cream tints are the perfect 2-in-1 lip product for girls who like to keep it simple and fuss-free. It has a dual-function formula that gives your lips a natural wash of color, and it can also double a glowy cheek tint.

Andi M. in Deep Blush

Celie in Peach Bud

Danna in Pink Lady

Kat E. in Hello Dolly

Sabby in Dessert Rose

Marla in Sangria

The Issy & Co. Cream Tint is available for P329. Shop it here.


For girls who are looking for a more unique lip format, there’s the Cushion Lip. Dispense the pigment by clicking on the button-end, and lightly dab on your lips for a trendy, blurred lip finish.

Ayana in Pink Beige

Nyra in Crimson

Maia in Bossanova

Kathy in Gossamer Pink

Claire in Hollynude

Nina in Ooh Lala

The Issy & Co. Cushion Lippy is available for P399. Shop it here.


This easy-to-use lipstick pen makes for an incredibly precise application, so you can swipe it on anytime, anywhere. It has a long-wearing matte formula that leaves a subtle stain, so it fades beautifully throughout the day.

Kat M. in Skinny Dipping

Tati in Ballet Slipper

Julia in Chateau Rose

Gabby in Cardinal

Niki C. in Almost Wine

Charmaine in Spiced Nude

The Issy & Co. Lipstick Pen is available for P299. Shop it here.


Similar to the lipstick pen, this playful Multiuse Crayon has a tapered tip that makes it super easy to wear. Plus, it’s specially formulated to be a multi-purpose product—so you can use this creamy creation on your eyes, lips, and cheeks.

Andi A. in Rosewood

Alex in Cashmere Pink

Dionne in Rouge Red

Kolette in Winery

Iya in Chili Nude

Bianca in Burnt Taupe

The Issy & Co. Multiuse Crayon is available for P399. Shop it here.


For everyone who loves a plump, opaque lip that barely budges, this Liquid Lipstick is the obvious choice. For maximum comfort, be sure to moisturize your lips before and after so they can look chic all day!

Yvonne in Pink Suede

Sam in Ash Rose

Annicca in Love Potion

Jazz in Haute Red

Mabel in St. Tropez

Aly in In The Nude

The Issy & Co. Liquid Lipstick is available for P349. Shop it here.

So, which lippy are you swiping first (and second, and third)? Tell us below!

Looking for more lip products? Click right here to see similar options!

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