When it comes to keeping our arches on point, we leave it to the pros—and by the pros, we mean Benefit. The Frisco-based beauty purveyor is practically synonymous with #OnFleek. Besides an awesome product assortment, they even have their own brow bars!

We’ll cut to the chase: there’s a really, really good reason to get your brows done at Benefit right now. The brand is owning the month with its Bold Is Beautiful campaign, a CSR initiative that sends underprivileged children to school. Better brows for a better world? Count us in!

Here’s how it works: every time you buy a Benefit Brow Wax Gift Card, 100% of the proceeds are donated to Mano Amiga Philippines for the whole month of May. Mano Amiga is a global-standard academy that provides scholarships and sustainable livelihood to low-income families. And yes, you read that right: every single centavo from this campaign goes straight into educating Filipino children. Faith in humanity restored.
The Benefit Brow Wax Gift Card is available on BeautyMNL for P700, and it entitles you to the following:

  • 1 signature Benefit brow wax
  • 1 complimentary upper lip wax
  • 1 FREE Benefit Bold Is Beautiful Pouch (while supplies last!)

    And now, we go deep. So you know exactly what to expect at your brow wax, we booked an appointment with Benefit’s National Brow Artist Celina Fernandez. See the step-by-step process below. (You’re welcome.)


STEP 1: First things first: brow mapping with Celina! This 3-step plotting technique determines where your best brow should start, arch, and end.
STEP 2: Your brows are filled in with the Brow Zings Set. This outlines your natural brow shape, which Celina will use as a guide for the wax.
STEP 3: As soon as you’re satisfied with the shape, the makeup will be wiped away with a gentle oil cleanser.
STEP 4: Now, the transformation begins. Celina combs the brows upward and trim off the tips of the hairs.
STEP 5: After trimming, wax is applied to the center of your forehead, right between the brows. Bye-bye, unibrow!
STEP 6: Next, Celina waxes off overgrown hairs underneath the brow. Any stray strands are tweezed away.
STEP 7: Above the brow, only baby hairs are waxed to keep the look natural.
STEP 8: A cooling gel is then applied to reduce redness and inflammation.
STEP 9: Finally, you get to choose a Benefit Signature Brow Style to complement your fresh arches. Yup, professional brow makeup is folded into this service! Woohoo!
And there you have it: your best brows ever. Say it with us, ladies: look good, feel good, do good.

The Benefit Brow Wax Gift Card is available on BeautyMNL for P700. The Brow Wax Service is redeemable from May 1 to August 31, 2018 at participating Benefit Brow Bar branches. For more information or to purchase a Gift Card, click here.

Credits: Video and photos by Kat Echon. Don’t forget to follow BeautyMNL on Facebook and Instagram!

Music: Left U Into by Otis McDonald (YouTube Audio Library)

For more cool stories and members-only perks, sign up for BeautyMNL!