All new to A’Pieu? Well, we’re beyond excited to introduce you to the newest addition to our ever-growing K-beauty family! This SoKor import is going to be exclusively on BeautyMNL this August, which means you get first dibs on the latest and the greatest from Missha’s little sister. But before you start adding everything to cart, what can you expect from A’pieu?

To start, some of the brand’s most popular (and instantly recognizable!) products include their adorably packaged sheet masks that either look like sliced fruit or cartons of flavored milk. We think these perfectly capture A’pieu’s youthful, trendy, yet inclusive approach to skincare: they offer gentle but effective sensitive skin-friendly products that boost your natural glow at an affordable price point. But as far as we’re concerned, a skincare brand is only as good as what they’re bringing to the anti-acne game. K-beauty brands have made getting rid of pesky pimples easier than ever, so we’ve got high expectations for this one. A’Pieu’s frontrunner: their Madecassoside line.

Without getting too deep into it, Madecassoside is a component of Centella extract (aka Cica), which is commonly used to soothe and repair dull and damaged skin. If Centella rings any bells, it’s probably because you’ve spotted it in the ingredients list of some of your favorite blemish-busters already.

It’s fast-acting, gentle, and doesn’t require a lot of other extras to work well, as you’ll see in the A’pieu anti-acne routine below. Combined with other skin-healing ingredients, Madecassoside in this line works beautifully to bring life back to your complexion. Scroll to get to know these products better!


STEP 1: CLEANSE USE: A’pieu Madecassoside Cleansing Foam, P550

Start off by giving your face a gentle yet thorough wash that doesn’t dry you out. This cleansing foam is formulated with Madecassoside, Centella Asiatica, and Allantoin to calm sensitive skin and relieve irritation. It also contains flower extract to help strengthen your skin’s moisture barrier.

STEP 2: TONE USE: A’pieu Madecassoside Fluid, P625

Next, rehydrate your skin and prep it for products with a lightweight, moisturizing toner. This option offers a consistency that’s only slightly thicker than water, which makes it highly absorbent. It also contains skin-healing ingredients like tea tree to help repair damage.

STEP 3: NOURISH USE: A’pieu Madecassoside Ampoule, P1,250

Next, apply a deeply nourishing layer of ampoule to plump up your skin and give it a healthier glow. This ampoule is made with 99.99% Centella Asiatica, so it’ll repair skin while protecting it from stressors. If you’re trying to achieve healthy, “glass-like skin,” potent ampoules and essences are key!

STEP 4: MOISTURIZE USE: A’pieu Madecassoside Cica Gel (Tube), P910 (MORNING) USE: A’pieu Madecassoside Cream, P725 (EVENING)

Next, lock in your skincare (ensuring they work their magic!) with either a gel or a cream moisturizer, depending on your routine or skin type. Those who veer oily to combination might prefer the cica gel alone, which moisturizes and soothes while being pore-friendly. Those with a dry, sensitive, or dull complexion might opt for the cream, which offers brightening and hydrating effects.

Since both products are lightweight enough to layer, you could also choose to use one right after the other to reap both of their benefits. Alternatively, we think the gel would be perfect for day, while the cream would be just thick enough to wear to sleep.

STEP 5: PROTECT USE: A’pieu Madecassoside Sun Cream, P595

Next, be sure to apply a generous amount of sun protection to defend yourself against the sun’s harmful effects on skin. This sun cream has SPF39 (remember: 30 or over is ideal!) and PA++, and it’s just as calming as everything else in the Madecassoside line.

STEP 6: POWDER USE: A’pieu Madecassoside Powder Pact, P725

Lastly, finish off your routine with a few pats of powder. This convenient pact helps control excess sebum while leaving your skin with a soft-focus, semi-matte finish. It’s also infused with Calamine and Oat Kernel Extract for a slight “tone-up” and smoothening effect. While it’s ideally used during the day, extra oily girls may also use it at night to keep oiliness at bay.


“Recently, my skin has been on the combination to dry side and also prone to breakouts, but only in specific areas like my cheeks or chin. Due to the breakouts, I have a few acne scars I want to get rid of, especially on my cheeks. Hoping that the new A’Pieu line can help fade or remove the scars as well as maybe soften some of the rougher areas!” —Angeli

Check back in 2 weeks to see what happens to her skin!

The Madecassoside line and other A’pieu products is exclusively available for purchase on BeautyMNL starting August 15, 2019. Shop them right here!

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