When Benefit voluntarily recalled their bestselling Gimme Brow! in 2017, we lost one of our favorite beauty buys of all time. But guess what? Our grieving ends today. On May 1, everyone’s go-to brow-cara is finally coming back—and it’s even better than ever. Check it out!
Meet the brand spankin’ new Gimme Brow+ Volumizing Eyebrow Gel. Upgraded with higher quality ingredients, it features a gentler formula that adheres to the brand’s latest safety standards. That means less potential for eye irritations and enhanced product performance overall.

And don’t worry—despite the tweaks, this improved tube still delivers everything that made it a crowd-fave in the first place. That includes strand-plumping microfibres and a tapered brush for precise application. Different ingredients, same picture-perfect results! But just to show you what we mean, we put the Gimme Brow+ to the test.

The old formula was famous for creating textured, feathered arches—can the new version live up to its predecessor? Let’s find out!


STEP 1: Start at the front of your brows. Hold the brush horizontally and brush the strands straight up. STEP 2: For the rest of your brows, brush the hairs sideways and outwards—following the natural direction of your hair growth. STEP 3: Using the very tip of the spoolie, gently fill in any sparse areas. And there you have it: one tool, instantly bigger, better brows. Cara Delevigne who?

The Benefit Gimme Brow+ Volumizing Eyebrow Gel will be available on BeautyMNL starting on May 1 for P1,500. Get on the waitlist right here!

Photos and GIFs by Kat Echon.

For more cool stories and members-only perks, sign up for BeautyMNL!