If you weren’t already a devotee, we’re pretty sure staying home has you immersed in some crevice of K-culture. From blockbuster Korean dramas to the delicious black hole of K-Pop, the Hallyu wave is stronger than ever in 2020. For us at BeautyMnl, SoKo’s hottest import has got to be K-Beauty, hands down. COSRX. Dear Klairs. Banila Co. Innisfree. All household names—and just a handful of the brands ON SALE at our K-Beauty Festival. It’s happening!
From July 26 to August 1, get your hands on life-changing skincare by Acwell and Laneige. And no-makeup makeup from It’s Skin and A’Pieu. Ooh, and self-care essentials from The Saem and Biopolytech. Even baby goods like Soondoongi (just the No.1 wipes in South Korea, no biggie) are up for grabs.
Need VT Cosmetics in your life because of BTS? It’s on sale. Heard EXO’s Chanyeol is the new face of Nacific? It’s on sale. Not sure what that means but love glass skin, gradient lips, and CLOY glam? Our sale will hook you up for that, too. See what the BeautyMnl Team has shortlisted for our top K-Beauty picks—all for the taking below.
OUR RECO: COSRX Balancium Comfort Ceramide Cream

WHY YOU’LL LOVE IT: A gorgeous matte moisturizer packed with three types of ceramides, this balm keeps your skin ultra comfy. It’s free of fragrances, parabens, sulfates, phthalates, and animal ingredients—and best of all, it’s for all skin types. Perfect for that soft, bouncy “mochi skin” look.

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OUR RECO: Dear Klairs Fundamental Watery Oil Drop

WHY YOU’LL LOVE IT: If serums’ oily rep has been holding you back from getting one of your own, consider this your gateway drug. A lightweight, water-based formula, this serum has all the deep hydration of an oil but sits on your skin like it’s nothing but a veil. You’re welcome for the antioxidant glow up.

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OUR RECO: Acwell Licorice pH Balancing Intensive Eye Cream

WHY YOU’LL LOVE IT: An eye makeover in a tube. That’s the only way to describe this brightening, puff-eliminating eye cream. It’s packed with Acwell’s signature ingredient, licorice, which addresses dark circles and hyper-pigmentation. Enjoy the anti-aging benefits of green tea and glutathione, as well the inflammation-fighting power of caffeine.

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OUR RECO: Make P:rem Safe Me Relief Moisture Cleansing Foam

WHY YOU’LL LOVE IT: With a low pH of 5.5 and a pregnancy-safe formula, this cleanser is great for all types of sensitive skin. Made with botanicals like soothing lavender, age-fighting sage, and nourishing coconut, you’ll feel its TLC at first cleanse.

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OUR RECO: Round Lab Dokdo Toner

WHY YOU’LL LOVE IT: This toner might look minimalist, but it’s filled to the brim with rare Korean minerals. A whopping 74 deep sea minerals, to be exact, all harvested from the island of Ulleung-do. These work together to keep your skin perfectly balanced and gently exfoliated. Never too oily, never too dry, just soft and healthy. Bonus: the formula also protects your face against pollution.

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OUR RECO: Rovectin Skin Essentials Treatment Lotion

WHY YOU’LL LOVE IT: For ultimate hydration, you must—we repeat, must—put Rovectin in your routine. This essence-lotion hybrid serves a dual purpose. First, it pumps your skin barrier with seven types of hyaluronic acid. Second, it exfoliates with the gentlest natural enzymes. The end result: truly smooth skin texture.

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OUR RECO: VT Cosmetics Cica Redness Cover Cushion

WHY YOU’LL LOVE IT: “Cica” is Korean shorthand for centella asiatica—the powerhouse ingredient that soothes dryness, heals scars, boosts moisture, and fights wrinkles. In a typical K-Beauty move, VT has infused cica into this nifty CC cream cushion. That means it provides hydration, color correction (especially for rosacea), and a hint of coverage. Ready for your skin, but better?

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OUR RECO: It’s Skin Lip Color Lip Crush Matte

WHY YOU’LL LOVE IT: In the epic K-drama Crash Landing On You, our girlcrush Son Ye Jin sports Air Fit Lipsticks by Jennyhouse. Real talk: that brand has been a challenge to track down—so we got you the best dupe. It’s Skin’s Lip Crush Matte goes toe to toe with its silky finish, lasting power, and matte-but-not-flat look. Blend it with your finger for more natural, built-in pigment.

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OUR RECO: RiRe Luxe Dual Stick 02: Shadow & Blusher

WHY YOU’LL LOVE IT: We love a multi-tasker, especially when it comes in noob-proof packaging. This magic wand is fitted with two cream bullets in different shades, which you can use on both the cheeks and lids. Adds color, gets you dewy, and only takes 60 seconds to apply. Obsessed.

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OUR RECO: G9Skin First Auto Eyebrow

WHY YOU’LL LOVE IT: If you prefer the control of pencils over the abstract art of browcaras, you’re in luck. G9Skin’s simplest offering is also, in our opinion, its best one. It’s a retractable brow pencil with a spoolie and a creamy, dreamy formula. That’s it. That’s all you need for your next video call.

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OUR RECO: The Saem Touch On Body Water Mint Body Wash

WHY YOU’LL LOVE IT: Tough day? Low spirits? Bad vibes? A long, hot bath should ease your mind. Take this stress-relieving body wash into the shower with you. No, really: it’s got mint oil in it, which invigorates the senses and has a refreshing effect on lifeless skin.

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OUR RECO: Scentence Secret Bouquet Body Lotion

WHY YOU’LL LOVE IT: Decadent and elegant. Youthful and light. Sounds like a paradox, but that’s exactly what to expect from this damask rose flower oil lotion. Brought to you by the private label of Emart, this blend will butter your skin and better your mood. Try it—you’ll see just how fast you can finish a Scentence.

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OUR RECO: 3W Clinic Apple Hand Cream

WHY YOU’LL LOVE IT: Been washing your hands every chance you get? Us, too—and we’ve got the rough palms to prove it. To treat dryness on your hands, we suggest this fast-absorbing cream. It’s non-greasy, wildly affordable, and leaves you with the happy scent of apples.

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OUR RECO: W. Dressroom Clear Perfume No. 64 (Lovely Rose)

WHY YOU’LL LOVE IT: This Korean perfumer shot to fame after BTS’ Jungkook revealed his fondness for their No. 97 April Cotton. While that particular scent is currently available at full price, No. 64 Lovely Rose is now on sale—and we’re equally in love with it. Expect a fresh floral blend that makes you feel bougie. PS. It also works as a disinfectant.

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Now, in the spirit of managing expectations, this sale is going to be a blood bath. So think on your feet, add to cart fast, and check out what you can before stock runs out. Remember, from this point on, it’s every woman for herself. May Captain Ri be with you.

Featured products are exclusive to BeautyMnl and on sale from July 26 to August 1, 2020. Click here to shop more Korean skincare, makeup, and self-care at our K-Beauty Festival.