The color authorities at Pantone have spoken: Ultra Violet is the it-color of 2018. A saturated, intense, blue-toned purple, the hue is reminiscent of the universe, clairvoyants, and for some people, Prince. And, in comparison to its predecessors, Greenery (2017) and pastel-perfect Serenity and Rose Quartz (2016), it’s particularly complex. To quote the experts: “Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.” Whether this is terrific or terrifying, it is up to you what to make of the color—or more figuratively speaking, the year ahead. What we’re sure of is that Ultra Violet is one color that will make a statement. It isn’t for shrinking violets, yes. But if it works for Prince, it could work for the rest of us. Peruse our picks for Ultra Violet, below. Purple’s reign is here.

1. NYX Liquid Suede Cream Lipstick in Sway, P460 2. Wet N’ Wild Megaliner Liquid Liner in Sugar Plums, on sale at P150 (limited time only) 3. W7 Go Corrective Concealer in Lavender, P299 4. Suesh Smokey Purple Eyeshadows in E08, E32, and E75, on sale at P90 each (limited time only) 5. Scent Swatch Amethyst Eau de Parfum, P399 6. Maybelline Falsies Mascara, P459 7. Girlstuff Dreams Do Come True, P120
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