In the makeup world, face powders are as basic as it gets. We know it well: after all, doesn’t every little girl stoking a curiosity for beauty get gifted a cute compact to keep in their playtime “purse?” They’re so familiar to us that we might think amazing face powders are a dime a dozen, but they’re not (Surprise!). In fact, we can count on one hand the ones we know are truly Holy Grail status, and are worthy of the title. The Coty Airspun Loose Face Powder is right up there, and it’s a beloved staple among beauty gurus and beginners alike. It’s so iconic—it’s been around since 1935!—that even our grandmas have had a canister or two on their vanity. Our customers love it so much that they’ve penned 200+ 5-star reviews on its product page singing its praises. But just how special can a pot of powder really be? Scroll for its finest points!


The classic Airspun gets its name from the process behind its creation: the powder is blended with air to achieve that lightweight, cloud-like finish that applies velvety smooth. It’s so finely milled that it helps blur imperfections like fine lines, blemishes, and large pores, despite only offering barely there coverage. It’s widely used as a setting powder for base makeup, with some even using it to bake their highlighter and contour as well as their under-eye area. “Baking” with the Airspun gives the skin a flawless, airbrushed look that stays budge-proof for longer. It minimizes the creasing and cracking of complexion products, so your base looks smooth (and oil-free!) throughout the day. Unlike other powders, this never feels chalky or drying on skin, so you could build it up in layers according to your makeup needs. It comes in a plastic canister with a secure lid, sifter (to control how much product comes out), and a handy powder puff.

Depending on the look you’re going for, we’d recommend applying the powder with a foundation brush (for denser, more concentrated application), a fluffy brush (for lightly setting your entire base), or a damp beauty sponge (for baking). It’s been favorably compared to the Laura Mercier Loose Powder, a pricier option that the who’s who of beauty can’t stop raving about, either. But in case its versatility, five-star quality, and luxury-for-less appeal doesn’t do it for you, maybe guru approval will: Tati Westbrook (A.K.A., O.G. beauty YouTuber GlamLifeGuru) loves the Airspun so much, it’s a staple that hasn’t left her ride-or-die lists for years.

We’re willing to bet that when you sweep this on and see its “soft focus” effect in person, you’ll totally get it, too. We certainly did!

The Coty Airspun Loose Face Powders is on sale at P539 for a limited time only on BeautyMNL. Shop it right here! To discover other face powders you might love, browse our tab.

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