Not since the rise of pop (not country!) Taylor Swift have we seen such a hubbub over a celebrity’s red lipstick. But in swoops Yaya Dub, her coy crimson grin aimed at boy-next-door Alden Richards for a social media-melting crush-a-thon. And before we knew it, what was once a Swiftie signature is now (at least locally) Yaya territory.

Remember how Maine Mendoza mania caused MAC stores all over Manila to sell out of Ruby Woo? That was just a month ago, mind you, but already we smell a successor. Over the weekend, Maine posted this selfie on Instagram:

I'm back! Ito na ang secret to my red lips, tadaaa! Loving my Pure Rouge by @lorealparisph 💋

A photo posted by Maine Mendoza (@mainedcm) on

The L’Oréal Paris shade painted over her lips is the Color Riche Lipstick in Freida Pinto Pure Rouge. It belongs to L’Oréal’s Collection Star line of reds: all matte, all beautiful, all bearing the autographs of their respective celeb muses. Blake Lively’s got one—so does Bollywood queen Aishwarya Rai, and Chinese megastar Fan Bingbing, and a handful of other global beauty icons. Here’s how Freida Pinto Pure Rouge looks like in the tube:
Oh, how that deep cherry red makes our hearts flutter. And the best news? It’ll only set you back 400 bucks. Your wallet = 1, the threat of bankruptcy = 0. Thanks for the tip, YD!

Credit: @mainedcm on Instagram. Don’t forget to follow @beautymnl!

If You Dig Yaya Dub’s Red Lipstick, Here Are 5 Lookalikes