Disclaimer: We’re as addicted to argan oil as the next hair-challenged chick. So when we heard of a new contender entering the ring of hair elixirs, we were skeptical, to say the least.

Ever heard of roucou oil? No? Well, brace yourself: it’s about to make a splash in your everyday hair regimen. This oil claims to do everything argan does for your locks, but with built-in SPF to boot!

Here’s the scoop: Roucou oil is extracted from the annatto plant, found in South America, Africa, and Asia. It’s rich in beta-carotene, which makes your hair grow faster. It also contains ellagic acid, which neutralizes free radicals that are harmful to your mane. As mentioned, it’s got natural sun protection, so it has the ability to reduce cell damage from UV rays and prevents hair-ageing with just a few drops!

Like we said, we weren’t too sure about roucou at first (we’re loyal like that). But when BeautyMNL columnist Karen Pamintuan tried it, she flat-out raved about the results (more on that in her column next week), and that had us convinced.
How to get your roucou fix? Our friends at Davines have crafted an incredible elixir, called Oi Oil Absolute Beautifying Potion, which is packed with the stuff. Oi Oil uses pristine roucou oil sourced from the Amazon forest, and it’s the very product that Karen loved! It’s so potent, you’ll only need 2-3 drops to treat a full head of hair. Shop it right now on BeautyMNL!

Photos of roucou plant by Xavierf and Arria Belli via Wikimedia Commons.