If you’re as cosmetics-obsessed as we are, we’re sure you’ll agree: there’s room for makeup in everybody’s routine. Whether you’re swiping on a MLBB to liven up your look or getting creative with colorful eyeshadow, makeup can prove oh-so useful.

While most women know this well, men tend not to play with the stuff. We get it—after all, so much of makeup culture is focused on the ladies. (So, shoutout to all the guys out there who love and wear makeup so freely already!) Shakeup Cosmetics gets it, too, and they want to give guys options that are specially formulated for their skin.

Shane and Jake Xu, twin brothers who grew up in the UK with a background in beauty, founded the proudly British brand after failing to find products that were just right for them. With Shakeup, they want to “embrace a new era of men’s beauty,” providing everyday men with basics that can easily fit into their grooming routine.

If you’re a dude who wants to look more put together (or maybe you just want to hide all evidence of stressful days and late nights!), think of Shakeup a crash course into cosmetics that’s tailor-made for you.


The brand launched with a trio of flagship products: an ultra wearable tinted BB moisturizer, a hydrating lip gel, and (our personal fave!) the Eye Eye Captain, a serum-concealer that we think everybody should try.

Like all of Shakeup’s products, this serum-concealer was designed with a “skincare first” approach and the unique needs of male skin in mind. Not only does it conceal dark circles (while being virtually undetectable!), it also treats under-eye puffiness.

This is thanks to the lightweight eye serum infused into its pigmented formulation, which hydrates with hyaluronic acid, protects with SPF15, and boosts skin health with antioxidants. Plus, it’s super easy to use: simply swipe the cooling roller tip over your under-eye area, then lightly dab at the pigment to blend it out. The formula offers sheer to medium coverage that you can layer without it being so obvious on your skin.

It comes in 3 base shades (Light, Medium, Dark) that color-corrects to adapt to your natural skin tone, much like a BB cream. While it’s ideal for the under-eye area, you could also use this to conceal blemishes or dark spots. The serum infusion may even help speed up their healing!


We know the brand’s founders personally test all of Shakeup’s products extensively to make sure they’re at their best, especially in terms of finish and wear. In the Eye Eye Captain’s case, they tested and reformulated it 15+ times before they were fully satisfied, and the result was a product that we were immediately obsessed with.
BeautyMNL team member Bryce would attest to its quality: he’s been loving Shakeup’s products for a while, so he was happy to tell us all about his experience with it. Here’s his honest review!

“I’ve had difficulties looking for the right shade of concealer, and I think this matches me perfectly. I also really like the roller ball applicator, since it feels super refreshing when it touches my skin. It really de-puffs my eyes! I apply it every morning, right after I moisturize. Since it also has SPF like my moisturizer, I don’t have to add another another layer of product on my skin.

I think this eye concealer is Shakeup’s best, but I also really love their tinted moisturizer. As a guy, I feel like it would be such a hassle to put on everything that most girls might put on their face, so these are great for me. They’re minimal effort and they’re not super halata. They really make my skin glow, and no one can tell I’m wearing anything.”

The Shakeup Cosmetics Eye Eye Captain Under Eye Concealer & Moisturiser is available exclusively on BeautyMNL for P1,300. Shop it right here!

Looking for more Concealers? Click right here to see similar products!

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