Beauty geeks, you’re going to love this bit of trivia. According to NewBeauty.com, Google’s 2017 Beauty Report has shown an unexpected search word climbing up the ranks in the US, France, and Japan. Apparently, “clay” is the most Googled beauty ingredient in those three meccas—specifically, “clay mask.” (The most Googled beauty product, if you’re curious, is “face mask.”)
Now, exactly why are clay masks such a hot topic in 2017? Imagine your skin as a dirty room in dire need of a cleanup crew. That cleanup crew would be a clay mask. Smeared all over the face like mud, clay has the ability to clear out congested pores and sop up excess sebum. It comes from a huge, naturally-occurring family (pink kaolin clay can be sourced from tropical soil, for instance, while white bentonite clay is formed by volcanic ash), but all clays are known for their detoxifying power.
If you’re into K-beauty, you probably had clay masks in your routine long before it was lording over Google. If not, read why South Korean women swear by this product here—swear, it’ll change your life. We’ve listed 5 SoKo clay-vorites below!

1. Innisfree Super Volcanic Pore Clay Mask, P800
Active ingredient: Korean Jeju Volcanic Clay

Full details here.

2. Missha Natural Color Clay Mask, P799
Active ingredient: Yellow, purple, green, and pink Brazilian Clays

Full details here.

3. DewyTree Tea Tree Porest Purifying Clay Mask, P869
Active ingredient: Kaolin, Bentonite, and Canadian Colloidal Clays

Full details here.

4. April Skin Mummy Mud Mask, P198
Active ingredient: Hawaiian and Spanish Clays

Full details here.

5. Banila Co. Claypatra Mineral Salty Clay Pack, P865
Active ingredient: Dead Sea Clay

Full details here.

So, what have you been Googling lately?

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