Since Day 1, we at BeautyMNL have been completely in love with your kind of beautiful. After all, with that glowy skin, that expressive hair, and especially those bright smiles, Filipina beauty is unrivaled! We hope you’ve fallen for us right back…in fact, we’re almost sure (wink, wink). Over the years, you’ve trusted us to help you feel more beautiful, more confident, and more prepared to face whatever the world sends your way.

Now, with the launch of Fashion, we want to make sure you feel good not just in your own skin, but in the clothes you wear as well. That’s why we’ve made it our mission to help you find clothes that celebrate you, and that show the world who you are through your unique personal style. Isn’t that exciting?

Before you start shopping for your next favorite #lewk, here are 10 fashion rules every Filipina should keep in mind. Spoiler alert: they’re not what you think.

1. FASHION IS FOR ALL SHAPES AND SIZES.

No matter your shape (rectangle, hourglass, triangle, inverted triangle, or oval) or size (we currently carry sizes XS to 4XL!), we have something that will fit you perfectly—discoverable through our Shop by Shape and Shop by Size features. Plus, we’ve got models of all shapes, sizes, skin tones, and styles to help you find the one you relate to the most!

2. SMART SHOPPING IS A SKILL, AND PRACTICE MAKES PERFECT.

Our special Fit Finder uses your measurements to match your curves to the appropriate sizes. Not only does this save you time and effort, it also gives you close-to-accurate sizing and helps you figure out how you want your clothes to fall on your body. It even calculates your body shape for you!

3. FINDING YOUR STYLE = DISCOVERING AND DECLARING WHO YOU ARE.

With 50+ brands and over 700 products (and counting!), you’re provided an array of choices that allow you to express yourself through your clothes and accessories.

4. IT’S OKAY TO MAKE MISTAKES ALONG THE WAY.

Changed your mind? Thanks to our 14-day free returns, you can make things right and ensure your closet only contains pieces you really, truly love.

5. WHEN YOU LOOK GOOD, YOU FEEL GOOD—AND VICE VERSA.

We’re redefining feel-good fashion by providing a well-deserved platform for local and sustainable brands, supporting and showcasing local talent and the Filipina’s innate creativity and sense of style.

6. FASHION IS DEEPLY PERSONAL…

Shopping for clothes that fit seamlessly into your life is something you should know best. Want to wear black from head to toe even at the height of summer, or buy an item not traditionally recommended for your shape? That’s okay! Your style is your call, always.

7. …BUT IT’S ALSO AN EXPERIENCE MEANT TO BE SHARED.

Feelin’ yourself and your brand new ‘fit? Make sure to take a photo and tag us on Instagram @beautymnl. We can’t wait to see your super fresh lewks! (Use the hashtag #FashionMNL)

8. STYLE INSPIRATION IS EVERYWHERE.

Searching for fun outfit ideas to breathe new life into your wardrobe? Here at Bloom, we’ve got them in spades. Browse our stories and videos for major fashion inspo, and discover everything from style advice to outfit combos to the hottest new trends to try.

9. WHEN IN DOUBT, JUST HAVE FUN.

Experiment with colors, prints, patterns, cuts, and silhouettes—there are no right or wrong outfits, only clothes that make you feel just okay and clothes that make you feel fabulous.

10. DON’T LET ANYONE TELL YOU WHAT TO WEAR—NOT EVEN US!

Because nobody knows what flatters you and makes every inch of you feel beautiful better than yourself. Ready? Start shopping now.

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The BeautyMNL App is also available for iOS and Android! For Apple devices, download it on mobile here. For Android devices, download it on mobile here. Stay tuned for updates and app exclusive promos!