Did you know that Japan is home to the oldest cosmetic brand in the world? (It’s Shiseido, BTW.) Beyond its cherry blossoms, delicious cuisine, and impeccable craftmanship, the Land of the Rising Sun is renowned for creating some of the finest formulas in beauty. Take these 9 cult-status products as proof—they’ll give you yet another reason to add Tokyo to your bucket list.

1. Shiseido Super Mild Conditioner, P554 The legendary Shiseido has perfected its formulations to a T—just take this world-famous conditioner, for starters. Its gentle suds are made especially for fine strands. Infused with strengthening Vitamin E, the conditioner effectively protects hair from friction, breakage, and dryness.

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2. Shu Uemura Eyelash Curler, P1,400 Perhaps the most iconic makeup tool on the planet, Shu Uemura’s eyelash curler needs no introduction. Its award-winning design delivers optimum curl and precision to perk up limp lashes in one squeeze. Look through any MUA’s kit and you’re bound to find one of these babies.

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3. BCL Cosmetics Makemania Data Pencil Gel Eyeliner, P550 You’ll never worry about panda eyes with BCL’s cult-fave liner. This creamy, waterproof gel pigment can deliver a discreet tightline and bold flick alike. Oily lids, you’ve met your match.

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4. Bioré UV Aqua Rich Watery Essence SPF50 PA++++, P420 It’s rare to find a sunscreen that lives up to the hype, but Bioré’s Holy Grail SPF50 fluid plays no games. It contradicts everything you used to hate about sunblock. No white cast. Zero greasiness. What heavy feeling? It’s simply the best.

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5. Suqqu Cheek Brush, now on sale at P15,600 (limited time only) Suqqu’s superstar cheek brush is the most luxurious makeup brush you will ever own, and that’s a fact. Made with 100% gray squirrel hair, this brush gives you silken application and picks up just the right amount of pigment for seamless blending. Yes, the price tag isn’t for the faint of heart—but can you really put a price on perfection?

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6. Dolly Wink Brown Eyeshadow II, P800 Known for their gyaru-inspired makeup, Dolly Wink takes the lead in the eyeshadow department. This particular eyeshadow quad features soft nudes in a buttery formula, all housed in a palm-sized compact. It’s the ultimate addition to your everyday makeup kit.

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7. Kosé Cosmeport Collagen Facial Foam Wash, P320 Plucked from Kosé’s beloved Softymo skincare line, this rich facial foam is a multi-tasker. Formulated with anti-aging collagen, it lifts impurities from pores, maintains the skin’s natural moisture balance, and prevents the formation of fine lines. A total win for your double-cleansing needs!

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8. Liese Bubble Hair Color, P500 DIY your New Year ‘do with Liese’s buzzy bubble hair color. Known as the No. 1 Hair Color in Japan, this quick dye works almost like a shampoo. Just massage the foam into your strands, leave it on for 30 minutes, and rinse. Instant makeover!

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9. Hakuhodo Beginner’s Set, now on sale at P13,600 If there’s anything in beauty worth splurging on, it’s makeup brushes (which is why they appear twice on this list). Make the investment worthwhile with one of Hakuhodo’s handmade sets. The four brushes in this travel kit are crafted with soft natural hairs, giving you perfect control over your cosmetics. We’re talking geisha-precision realness, you guys.

Shop it here.

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