Up until recent years, our shopping options for beauty were limited to mostly Western brands, many of them overpriced and super hard to find. Thankfully, that’s no longer the case. The local beauty scene today is more alive than ever and, with countless brands steadily rising to the tops of our bestseller lists, their success is undeniable.

Of course, these brands don’t just run themselves. Behind many of these success stories are the women who got them there. So, without further ado, meet the #girlbosses behind 8 of the biggest names in local beauty!


When Skin Genie first launched on BeautyMNL, we weren’t prepared for the amount of attention it would garner from customers—and neither was founder Claire Chan. She started the brand way back in 2013 at the young age of 22 years old. The decision was spawned by her own struggles with managing extremely oily skin. Claire was looking for a routine that wasn’t only effective, but also safe and affordable. And so, Skin Genie was born! Through her own research, she found that natural and sustainably sourced ingredients were the best way to care for the skin—as it is for the body. Today, Skin Genie boasts dozens of bestsellers that are all vegetarian, paraben-free, and cruelty-free. BESTSELLERS: Apple Cider Vinegar Toner, P250, Pit Perfect Scrub, now on sale at P150 (limited time only), Lip & Cheek Stain Alive Therapy, 99

Shop the brand here.


Founded in July 2015, Leiania House of Beauty was created by Favs Vitan-Cabrera in pursuit of her personal beauty mission: to make everyone feel beautiful in their own skin through proper care. It’s a meticulousness that shows in the way she develops her organic formulas. Using only top quality raw ingredients, this top-rated brand provides carefully tested products that work even on the most problematic skin types. Easy on the pockets, too! BESTSELLERS: Vit C & E Collagen Serum, P380, Hemp Seed Oil, P200, TeaFresh Oil Blotting Paper, P135

Shop the brand here.


If you’ve ever tried a Beauty Bakery product, you’ll know that it’s all about simple, natural ingredients. That’s exactly what founder Andrea Ang had in mind when she started the brand back in 2014. With a natural curiosity for skincare, she finds natural ingredients that work synergistically to create effective formulas that solve any skin issue you might have—a vision that shows itself in every product she puts out. After just a few years in the game, Beauty Bakery has become one of the most trusted names in local beauty. BESTSELLERS: Witch Hazel Antioxidant Facial Cream, P330, Rose Gel Dewy Mist, P229, Moroccan Argan Oil, P699

Shop the brand here.


Established in 2008, V&M Naturals began when its CEO Jamie Tan witnessed the miracle-working effects of emu oil on her cousin’s severe case of psoriasis. The product, which helped reduce flaking and bleeding, was sent to them by a relative in Australia. After blogging about its miracle-working effects, she found that so many other Filipinas had the same issues, but couldn’t find safer alternatives to steroid-based solutions. So, V&M Naturals was born. Today, the brand is a champion for holistic wellness and all-natural beauty that’s gentle and effective on all skin types. BESTSELLERS: CPC+G Oil (30ml), now on sale at P298 (limited time only), Silk Serum Foundation, now on sale at P595 (limited time only), Bare It All Cream (100g), now on sale at P165 (limited time only)

Shop the brand here.


You probably already associate BLK Cosmetics with co-founder and celebrity endorser Anne Curtis, but she’s not the only creative force behind this newly-minted brand. Launched just last September 2017, BLK is the collaborative brainchild of Anne Curtis, Jacqe Gutierrez, and Stephanie Abellada. The goal was to create a makeup line for Filipinas that made beauty as simple as possible. And from the very beginning, they’ve carried out that vision by developing versatile, no-frills formulas that work whether you’re going for bold or subtle. BESTSELLERS: 90s Grunge Makeup Bundle + Bumbag, now on sale at P1,099, All That #FEELS All-Day Intense Matte Lipstick, P299, Long-Lasting Liquid Matte Lipstick, P349

Shop the brand here.


Colourette first caught our attention back when they launched in late 2015, with Instagram sensation Lily May Mac as their endorser. Well, it’s four years later and the brand has come a long way. But founder Nine Ellaine Dizon’s vision remains the same: to fill a gap in the market by providing quality cosmetics that are specifically made for the needs of Pinays. That means creating products that withstand our tropical humidity, complement our skin tones, stay put through our love for food, and keep our bank accounts happy. What more could you ask for? BESTSELLERS: Colourtint Matte, P249, Colourstick, P449, Coloursnaps, P249

Shop the brand here.


Tons of brands today follow a similar veign to Glossier’s “skin first, makeup second” philosophy. But if we’re talking local, Happy Skin was one of the first to put makeup and skincare at equal footing. Launched in 2013 by Rissa Mananquil Trillo and Jacque Gutierrez, they created a premium makeup line that both apply beautifully and nourish the skin at the same time. All their formulas are made in the world’s biggest beauty meccas—namely Japan, Korea, and Taiwan. Today, their skin-loving brand is a certified cult-fave, loved by newbies and makeup professionals alike. BESTSELLERS: Glisten Up! Precision Cheek Stick Set, now on sale at P600 (limited time only), Shut Up & Kiss Me Moisturizing Lippie in Honeymoon Glow, P649, Maximeyes Perfect Lash Curler, P499

Shop the brand here.

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