With new trends popping up left and right, the K-beauty craze shows no signs of slowing down. We’re not complaining though. Their 10-step routine alone is now our favourite pastime and our skin has never looked better. But the Hallyu wave doesn’t stop at our shores—the rest of the world has taken notice, too!

From CC cream to snail slime, here are 6 Korean-inspired products from around the globe that prove SoKo has taken beauty by storm.

1. Maybelline Lip Flush Bitten Lip, P299 Before these nifty New York-made tubes came along, the only way to achieve that Koreanovela ombré pout was to manually blend lipstick with your finger and some balm. Now, kissable juice-stained lips are literally a swipe away! This 3-in-1 color by Maybelline creates a seamless gradient, giving the illusion of a fuller pout (without over-lining à la Kylie Jenner).

Shop it here.

2. Sooper Beaute Baby Skin Snail Serum, now on sale P585 (limited time only) Not even local labels are immune to the Hallyu fever. With snail mucine as its main ingredient, this proudly Pinoy serum takes a recipe straight out of the K-beauty playbook. It boasts the same benefits as any other snail-infused staple: instant hydration, faster cell regeneration, and anti-acne properties.

Shop it here.

3. Pop Beauty CC Cream Colour Adapt, P1,340 Once the BB cream craze died down, it was quickly followed by another worldwide hit of a similar nature: CC cream. This color-correcting base has been replicated countless times since its launch. London-based brand Pop Beauty’s bestselling take on the trend delivers ultra-light everyday coverage for an even skin tone sans caking.

Shop it here.

4. CoverGirl TruMagic The Luminizer, P468 While the West is still partial to that perfectly matte Kardashian-inspired look, Korea’s preference for dewy skin is slowly making its way to the top. Exhibit A: CoverGirl’s illuminating primer. Originating from Maryland, USA, this pre-makeup base contains fine shimmer particles that impart a subtle glow to the skin—giving you that youthful, coveted K-pop star glow.

Shop it here.

5. Pixi by Petra Nourishing Sleeping Mask, P1,180 All K-beauty products work hard for the money, but nothing does it quite like a good sleeping pack. Pixi by Petra would certainly agree. The British brand’s very own overnight sensation mimics the benefits of SoKo’s best nighttime treatments: intensive moisture, speedy healing of damaged skin, and overall anti-aging goodness.

Shop it here.

6. Lancôme Miracle Cushion, P1,850 If you’re a Koreanovela fanatic, chances are you’ve seen a protagonist or two touching up with one of these genius creations. Cushion compacts take away the trouble of paring down your essentials. Soaked in foundation and packed with a sponge, these celebrated Korean staples give you poreless, flaw-free skin on-the-go. This Parisian cult-fave by Lancôme even comes with SPF protection, to boot!

Shop it here.

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