There are two words that come to mind when we think of a “go-to” lipstick. One, affordable. Two, universal. Clearly, we’ve never been the type to shy away from experimentation—but if someone told us they could cut down our swatch-Googling hours with a one-for-all formula? We’d be on that tube in a hot E-minute.

Feel the same? This list of fund-friendly picks is dedicated to you (and your skin tone)!
DRUGSTORE PICK: Wet n’ Wild Mega Last Lip Color in In the Flesh, P299

Say hello to our forever MLBB pick (that’s “my lips but better” to the uninitiated!). In the Flesh is a hybrid of rosy pink and rich nude, so it’s ideal for that just-bitten look.
DRUGSTORE PICK: Maybelline ColorSensational Creamy Matte in Rich Ruby, P299

This brilliant cherry reminds us of MAC Russian Red. It’s got a buttery-smooth, shine-free finish that rivals that of upscale lippies, but it’s much kinder on the pocket.
DRUGSTORE PICK: Pink Sugar Creamy Matte Lipstick in Hotline Bling, P349

A deep floral pink, Hotline Bling looks vibrant on fair skin and softer when paired with a fresh tan. It’s a blue-based shade, which means it’ll make your teeth look whiter!
DRUGSTORE PICK: NYX Soft Matte Lip Cream in Cannes, P390

A gorgeous neutral with a little peach mixed in, this lippie is an iconic drugstore find. We love the velvety-smooth feel, which plumps the mouth without a hint of gloss.
DRUGSTORE PICK: L’Oréal Paris Moist Matte Lipstick in Sheer Plum, P400

This bullet comes in a sweet berry shade that’s neither too flat nor too shiny. If you’re pale complected, it’ll look like you’ve been sipping wine; if you’re tan, it’ll pass as a sultry MLBB option.

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