Clay masks have been tried-and-tested by generations of skincare masters, and they’ve proven effective throughout history. Safe to say, these mud-like creations are not just a passing fad—they’re in the skin-saving game for the long haul. We’ve had ‘em since ancient times, in fact!
That said, just because you know that something works doesn’t mean you know how to work it! Clay masks, as with everything in beauty, can wreak havoc on your skin if you don’t apply them correctly. Before you slather your face with all that good stuff, peep our list of 5 clay mask mistakes you might be making and check yourself first!

MISTAKE #1: NOT CHOOSING THE RIGHT CLAY MASK FOR YOUR SKIN


Clay masks come in a variety of types, and not all of them are going to work well with your skin. In fact, if you reach for the wrong one, you might even aggravate the very skin issues you’re trying to remedy.
THE FIX: Be sure to read up on the different kinds of clay masks and what they’re meant to do first before stocking up. If you have dry, sensitive skin, for example, you might want to start with French Kaolin Clay, the mildest of the bunch. If you like it, you can work your way up from there!

TRY: Haru Artisan Soaperie Clay Cleanser & Mask: Komenuka, P325, Clay Cleanser & Mask: Okinawa, P325

MISTAKE #2: SKIPPING CLEANSER & TONER BEFORE MASKING


Your clay mask can do wonders for your complexion, as long as your bare skin is free of surface dirt and residue before application. Otherwise, pimple-causing bacteria can get trapped in your pores, making your mask less effective.
THE FIX: For smooth masking, thoroughly cleanse to get rid of impurities. Don’t forget to apply a light layer of toner, too, to help the clay mask absorb into your skin better.

MISTAKE #3: NOT RE-HYDRATING YOUR SKIN AFTER


Some clay masks can be quite drying, due to their astringent or oil-control properties. While these are great against acne, they can deplete your skin’s natural moisture levels, making it feel uncomfortably tight.
THE FIX: If you’re using a harsher mask, follow it up with a trusty moisturizer. Not only will this help soothe your post-mask skin, it’ll also quickly hydrate it, making your face soft and supple.

MISTAKE #4: LEAVING THE MASK ON FOR TOO LONG


Leaving your mask on for longer than the recommended wear time doesn’t mean better results. Sometimes, this could even lead to dryness and irritation.
THE FIX: As much as possible, watch the clock closely and rinse off your mask as indicated on the packaging. For clay masks, you’ll know it’s time when it’s dry to the touch and it’s cracking slightly.

MISTAKE #5: USING THE SAME MASK FOR ALL YOUR SKIN ISSUES


Besides knowing what type of skin you have, it’s also important to know how best to fix your particular skin issues. Clay masks are formulated for targeted treatment, so you shouldn’t turn to any one mask as a cure-all.
THE FIX: Consider hopping on the multi-masking bandwagon. This entails using different masks for the different areas of your face, depending on what they need.

TRY: If you have forehead breakouts, dull cheeks, and excess sebum on your nose, consider applying Haru Artisan Soaperie’s acne-clearing Royal Treatment mask, moisturizing Mint Condition mask, and oil-absorbing Black Diamond mask on the respective areas.

The Royal Treatment and Mint Condition masks have consistencies that differ from regular clay masks. For best results, mix with water or apply a face mist first before using.

Credits: Photos by Kat Echon

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