The beauty industry comes with its own set of stereotypes. When someone says “French beauty,” we think of tousled hair and pharmaceutical skincare in crisp, white packaging. “American” beauty on the other hand invokes images of glossy glamour. And then there’s “K-beauty”, which is generally a little more playful and youthful in design.

But one thing’s for sure: when it comes to the science of beauty and designing skincare that actually works, K-beauty does it best, and it’s got more to offer than just K-pop collab hand creams and cutesy packaging. If you’re looking for something a little more sophisticated, here are 3 Korean skincare brands that won’t disappoint.

1. SULWHASOO

Premium skincare is either a total scam or it’s the investment that changes everything. Sulwhasoo happens to be the real deal. It will cost you a pretty penny, but there’s a reason every skincare blogger raves about its anti-aging benefits. This holistic brand creates synergistic blends by combining ginseng, its signature ingredient, with other powerful herbs. Using time-tested methods, their formulas boost the skin’s regenerative abilities to keep the complexion resistant, nourished, and elastic.

WHAT TO TRY: Gentle Cleansing Oil (200ml), First Care Activating Serum EX (90ml), Overnight Vitalizing Mask EX (120ml)

2. DR. JART+

Used by makeup artists to prep models’ skin during Fashion Week backstage, Dr. Jart+ has been a worldwide industry staple for years. It’s especially beneficial for dry, sensitive skin. Loaded with ingredients like ceramides and centella, its products are known to quickly soothe irritation, fortify the skin’s natural moisture barrier, and quickly repair overall damage. The result: supple, healthy skin that’s well hydrated inside and out.

WHAT TO TRY: Ceramidin Cream (50ml), Cicapair Serum (Season 2), Cicapair Re-Cover Cream

3. PYUNKANG YUL

More than just a skincare brand, Pyunkang Yul was created as an extension of the popular Pyunkang Oriental Clinic in Korea. It’s a brand that’s all about simplicity and efficacy. With streamlined formulas that utilize only the most necessary ingredients, it guarantees all-natural nourishment and no harmful chemicals. Whether you’ve got acne-prone, dry, or sensitive skin, these universal remedies give your skin exactly what it needs—no frills, fillers, or fragrance.

WHAT TO TRY: Cleansing Foam (150ml), Essence Toner (200ml), Nutrition Cream (100ml)

To discover more about K-Beauty, visit our K-Beauty Tab.

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