Just so you know, we share cookies
BeautyMnl uses cookies to give you the best shopping experience. Read on for our Privacy Policy.
About the organization behind it all

Who We Are

BeautyMnl was born out of a desire to create a space that empowers every Filipina to discover, explore, and nurture her unique beauty inside and out. We believe Filipina beauty is both diverse and distinct, and we celebrate that by encouraging self-care and fostering a community of women who are passionate about looking and feeling their best. From the beginning, it has been our mission to make every Filipina feel beautiful every single day, and it is still this dream that fuels BeautyMnl to this day.

We took a leap of faith at a time when it seemed impossible to build a platform from scratch in the local digital space. It took a lot of heart and hard work, but with our merchants' help and our customers' trust, this labor of love is now the #1 homegrown e-commerce startup in the Philippines.

What we do

For six years, we've been sparking confidence and serving the beauty, wellness, and lifestyle needs of millions of discerning customers. We've inspired women all over the country to treat themselves a bit better and love themselves a little more, making a lasting positive impact in their lives.

Curious about what sets us apart in the Philippine e-commerce space? Here are some things we're extra proud of:

  • A curated, easy-to-navigate space that looks and feels aspirational
  • A huge assortment of over 45,000 health, beauty, and lifestyle products —all guaranteed 100% authentic for your peace of mind
  • A lineup of the best local and global brands, from local up-and-comers to international discoveries only a select few have heard about
  • 333,340+ quality product reviews from real customers with real-life insights
  • Superior service: next-day delivery, nationwide shipping, and an amazing customer experience

What we Believe

We believe everyone deserves to feel beautiful. On good days and bad days. In big ways and quiet ways. We believe everyone deserves to face the world feeling amazing about themselves.

We believe you can feel amazing through the little things. But we also understand that it's a complex and overwhelming journey. This is why we've found our purpose in being here, rooting for you, every step of the way.

We love you just the way you are. But we love it most when you feel beautiful.

Contact Us

Got questions? You'll find answers in our FAQs page. If you want to reach out (or just want to say hey), feel free to email us. Send us one and we'll reply ASAP as long as you email between Monday to Friday, 10AM to 8PM. (Except on holidays—we need our beauty rest, too!)

For general inquiries:


For merchant inquiries: